Generac Generator Privacy Policy

Last updated: March 2026

1. Introduction

Generac Generator ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or submit inquiries through our contact forms.

2. Information We Collect

2.1 Information You Provide

  • Contact Information: Name, email address, phone number, company name, job title, and country when you submit inquiry forms or request quotations
  • Project Information: Product requirements, application details, and project specifications you provide in inquiry forms
  • Communication Records: Records of correspondence when you contact our support or sales teams

2.2 Information Collected Automatically

  • Usage Data: Pages visited, time spent on pages, referring URLs, and navigation paths
  • Device Information: Browser type, operating system, IP address, and device identifiers
  • Cookies: Essential cookies for site functionality and analytics cookies for performance measurement

3. How We Use Your Information

We use the collected information for the following purposes:

  • Responding to product inquiries, quotation requests, and technical support questions
  • Providing product information, technical documentation, and pricing relevant to your inquiry
  • Connecting you with authorized distribution partners in your region
  • Improving our website functionality and user experience
  • Sending relevant product updates and technical bulletins (only with your consent)
  • Complying with legal obligations and protecting our legitimate business interests

4. Legal Basis for Processing (GDPR)

For visitors in the European Economic Area, we process your personal data on the following legal bases:

  • Consent: Marketing communications and non-essential cookies
  • Legitimate Interest: Responding to business inquiries and improving our services
  • Contractual Necessity: Processing orders and providing requested quotations
  • Legal Obligation: Tax, accounting, and regulatory compliance

5. Data Sharing

We may share your information with:

  • Authorized Distributors: To fulfill regional inquiries and provide local support
  • Service Providers: Cloud hosting, CRM, and analytics providers who process data on our behalf
  • Legal Authorities: When required by law or to protect our legal rights

We do not sell your personal data to third parties.

6. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, typically 3 years from your last interaction with us. Technical support records are retained for 5 years for warranty and compliance purposes.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access, correct, or delete your personal data
  • Object to or restrict processing of your data
  • Request data portability
  • Withdraw consent at any time
  • Lodge a complaint with a supervisory authority

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including encryption of data in transit (TLS 1.2+), access controls, and regular security assessments. However, no method of transmission over the Internet is 100% secure.

9. International Transfers

Your data may be transferred to and processed in countries outside your jurisdiction, including the United States and Germany. We ensure adequate protection through Standard Contractual Clauses (SCCs) approved by the European Commission.

10. Contact Us

For privacy-related inquiries or to exercise your rights, contact our Data Protection Officer:

Email: [email protected]
Address: 875 N Michigan Ave, Suite 3100, Chicago, IL 60611, USA